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This fall, Ryder Nicolaus (Mktg’28) and Oliver Welsh (Bus, Fin’28) launched the Fashion Case Club at Leeds. With ambitions to expand beyond the Leeds community, the duo is shaping the club’s mission to incorporate underrepresented aspects of fashion while building a following, securing notable guest speakers and actively growing valuable industry connections.

Sewing the seeds of inspiration

Friends and fashion entrepreneurs Ryder Nicolaus (Mktg’28) and Oliver Welsh (Bus, Fin’28) didn’t wait for college to start making their mark. Even before arriving at Leeds, they had already launched their own branded clothing lines–Nicolaus with and Welsh with . Now, as undergrads, they’ve channeled that shared passion into founding the Fashion Case Club—Leeds’ first student organization focused on the fashion industry.

The idea took shape last year over winter break, when the two realized that Leeds lacked representation for students interested in the business of fashion. “We feel like this is something that doesn’t have a lot of resources at CU and Leeds,” Welsh said. “Fashion as a whole is underrepresented within clubs and classes, especially compared to other universities. That’s why we started the club.”

With a strong attendance at its first few meetings and an unfolding lineup of high-profile guest speakers, the club is already gaining traction.

“I’ve always been into really niche, creative endeavors, whether it was making rings or woodworking. I also knew that I wanted to go into business, so combining those two aspects, I decided to start my own clothing company,” Nicolaus (pictured right) said. “I wanted to experience what it was like running a company, so I decided to do that through something I really enjoy. I like the marketing and business analytics side of it, and that’s what brought me to Leeds,” he added.

For both Welsh and Nicolaus, getting into fashion was sparked by the desire to design their own clothes and appreciating the thrift culture. When visiting Leeds during an admitted students’ day, it resonated with them to hear that some graduates had gone on to work at North Face.

After getting their new club registered as an official Leeds student club, Nicolaus and Welsh promoted it at the Leedsapalooza annual student club event, catching the attention of CJ Riggins, an advisor for the Deming Center for Entrepreneurship. Intrigued by their apparel and their effort to bring a fashion initiative to Leeds, she became a faculty sponsor for the club.

“She has been so helpful in that role,” said Welsh. “I think she loves seeing students come together who are creatively driven entrepreneurs,” he added. And with fashion being the seventh largest industry in the world, projected to reach $1.87 trillion in 2025, Riggins’ support further validated for Nicolaus and Walsh that fashion should have a place in the business conversations happening at Leeds. Entrepreneurs like Garmai Matthew (MBA’25) and Rylan Montoya (Bus’25) are prime examples of Leeds students who have applied their business education to fashion startups.

Following the threads

As they’ve begun to hold meetings, the club has attracted new members by lining up high-level fashion industry insiders. One of their first meetings featured speaker Anthony Pace, a representative from Crocs. An executive from Ralph Lauren will be an upcoming presenter.

Attracting speakers of that caliber is a result of something Welsh and Nicolaus have been practicing in both life and business: persistence.

“We started off by cold calling on LinkedIn, and the success rate wasn’t great for that,” Welsh admitted. “But every time someone did reach out, we would make sure to be as enthusiastic and as sociable as we could to make an impression.”

“One of the first people we met with—who works at North Face—gave us helpful information on how we could improve our networking. Since then, every time we talk to someone, we ask them for contacts they can pass on,” Welsh added.

“It’s cool being a part of Leeds because you learn how intertwined everyone is networking-wise,” said Nicolaus. For him, those connections started in the Sustainable Business Club: “From there, I spoke to someone in Leeds and asked for a connection, and she was the one who led us to a contact from North Face.”

Setting trends for the CU Boulder community

As they move past the initial stages of evolving the club, Welsh and Nicolaus want to open it to any CU student that is interested in fashion, giving them practical industry experience before they go out into the world.

“We are a business-oriented club, but that doesn’t mean we’re exclusive to business,” said Welsh. They want to expose students to professional aspects of the fashion industry that are cross-disciplinary and applicable to a wide range of interests. They plan to address subjects such as color theory, retail math, merchandising, and other real-world concepts that aren’t typically taught in the classroom. For fashion-oriented and non-fashion-oriented people alike, Welsh and Nicolaus believe this learning will be invaluable.

“We’re going to teach these concepts through workshops, case studies and guest speakers,” Welsh said. “We will offer topics that anyone considering the fashion industry should learn.”

As the two continue to raise the club’s visibility and look forward to carving out their professional career paths, they have already learned one essential component of success—collaboration. They both echoed the same sentiment: They couldn’t do what they are doing without each other.