Marketing Publications
How does financial education lead to improved financial behavior and higher financial well-being? An influential Consumer Financial Protection Bureau model introduced in 2015 proposes that the goal of financial education is to improve financial well
Consumers often experience pain of payment, a tug of negative affect that holds back their spending. While the literature has long viewed pain of payment as self‐regulatory in nature, it has left the dynamics of self‐regulation that lead to the pain
Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, NHST has long been criticized by both statisticians
Conspiratorial thinking has been with humanity for a long time but has recently grown as a source of societal concern and as a subject of research in the cognitive and social sciences. We propose a three‐tiered framework for the study of conspiracy
Consumer psychology refers to how people think and act within an economic role in market exchange. However, we know little about how consumers actually perceive these roles, or how they understand markets and economic activity more broadly. That is
Marketing Gladstone, Joe J.; Hundtofte, C. Sean. A lack of financial planning predicts increased mortality risk: Evidence from cohort studies in the United Kingdom and United States. PLoS ONE. 9/27/2023, Vol. 18 Issue 9, p1-14
Gladstone, Joe; Barrett, Jenna Adriana Maeve. Understanding the functional form of the relationship between childhood cognitive ability and adult financial well-being. PLoS ONE. 6/7/2023, Vol. 18 Issue 6, p1-34. The increasing
Marketing Silverman, Jackie; Barasch, Alixandra. On or Off Track: How (Broken) Streaks Affect Consumer Decisions. Journal of Consumer Research. Apr2023, Vol. 49 Issue 6, p1095-1117. New technologies
Kim, Nicole You Jeung; Zwebner, Yonat; Barasch, Alixandra; Schrift, Rom Y. You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making. Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p52-71.
Marketing Mead, Nicole L; Williams, Lawrence E. The Pursuit of Meaning and the Preference for Less Expensive Options. Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p741-761. Finding meaning in