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<p>Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new ������Ƶ18 study.</p>
<p>Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities’ personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-Boulder’s Leeds School of Business, who led the study.</p>

<p>Seven ������Ƶ18 graduate students and alumni will go abroad during the 2012-13 academic year to pursue a variety of studies, research and teaching projects as grantees of the prestigious Fulbright program.</p>
<p>Their proposed subjects range from exploring desertification knowledge in Mali and the impact of collaboration with a foreign development agency, to studying medieval Islamic philosophy in Egypt and its potential to inform debates in Anglo-American moral philosophy.</p>

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<p>A monthlong summer exhibit at the ������Ƶ18 Art Museum will feature a dynamic new media composition based on innovative robotics technology.</p>
<p>Called “Swarm Wall,” the large-scale interactive piece displays changing fields of color, light and sound that are driven by a distributed form of artificial intelligence. </p>

<p>Just prior to entering the University of Michigan Law School, Wendy Chi taught in a Bay area under-resourced school. That experience motivated her to plan a career combining education and law, and brought her to CU-Boulder.</p>

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<p>������Ƶ18 twin sophomores Srinidhi Radhakrishnan and Saikripa Radhakrishnan -- both chemical and biological engineering majors -- have been awarded prestigious Goldwater Scholarships.</p>
<p>The scholarships are worth up to $7,500 for educational expenses each year and are given to students who intend to pursue careers in the fields of math, science or engineering.</p>

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<p>Two ������Ƶ18 undergraduate student teams have been named among the 10 top winners from a field of 3,697 teams that entered the international Mathematical Contest in Modeling.</p>
<p>Results of the 2012 contest were announced this month by the Consortium for Mathematics and its Applications. The contest took place at the students’ home institutions Feb. 9-13.</p>

<p>Using the world’s fastest light source -- specialized X-ray lasers -- scientists at the ������Ƶ18 and the National Institute of Standards and Technology have revealed the secret inner life of magnets, a finding that could lead to faster and “smarter” computers.</p>

<p>With visions of ski resorts and warm beaches on the minds of many students, the ������Ƶ18 is urging students to exercise caution whether they remain in Colorado, travel elsewhere in the country or go abroad for spring break.</p>
<p>CU-Boulder’s spring break is March 26-30.</p>

<p>The ������Ƶ18 welcomed 19 students from Brazil this semester as part of the new Science Without Borders Program and Brazil’s initiative to place and fully fund outstanding students abroad to supplement their studies in science, technology, engineering and mathematics, or STEM.</p>

<p>The ������Ƶ18 exceeded its own researchers’ expectations with its iDREAMS Scalable Game Design Summer Institute, and that success has been rewarded with a new $1.5 million grant from the National Science Foundation. CU-Boulder researchers are tracking how video game design engages students in computational thinking and STEM simulation design.</p>